Atif Farooq

Led full-stack development for car rental, leasing, and used car sales platforms, driving platform enhancements and optimizing user experience.

• Spearheaded full-stack development for car rental, leasing, and used car sales platforms, leveraging TypeScript, React, Next.js, RemixJS, Redux, SSR/SSG.
• Improved CMS integration, reducing support tickets by 20%, and optimized branching workflows, cutting code conflicts by 50% through strategic implementation.
• Migrated to Next.js SSG, enhancing page speed by 60%, Core Web Vitals by 40%, and SEO, significantly improving site performance and search rankings.
• Enhanced vehicle auction features, increasing user engagement by 40% and bids by 25%, directly contributing to business growth and conversion rates.
• Integrated MoEngage, Sentry, and MS Clarity, improving error resolution by 30% and boosting user metrics by 25% through advanced analytics and monitoring.
• Optimized localization using namespace loading, reducing page load times by 40%, enhancing global user experience and accessibility.

Spearheaded end-to-end frontend development for a large-scale Fleet Management platform, delivering robust and high-performing solutions.

• Led end-to-end frontend development for a large-scale Fleet Management platform, utilizing TypeScript, Angular, Redux, RxJS, Jest, and Cypress.
• Designed and implemented an internal component library and design system, reducing UI development time by 30% across multiple teams, streamlining design consistency.
• Built Service Worker layer with SWR caching, improving load times by 50% and reducing server load by 40%, enhancing platform scalability and user experience.
• Implemented real-time dashboards with Datadog and Slack alerts, cutting issue resolution time by 35%, enabling proactive issue management and faster incident response.
• Developed search filters (Typeahead, OpenSearch, Infinite Scroll), lowering search latency by 50% and boosting engagement by optimizing data retrieval and user interaction.
• Achieved Hackathon Winner Award for developing an AI-powered safe driving coach, leveraging telematics data to improve driver behavior and fleet safety.
• Mentored junior engineers on technical skills and product domain expertise, fostering team growth and knowledge transfer within the department.

Developed award-winning products and diverse telecom industry projects as a Senior Fullstack Software Engineer, driving technical innovation and operational efficiency.

• Delivered full-stack telecom solutions using Node.js, Express.js, Angular, React, MongoDB, SQL, RESTful APIs, Swagger, and Microservices.
• Engineered high-performance UIs, rendering 100,000+ data points with real-time change logs, improving data visibility and system responsiveness.
• Developed an asynchronous data import solution for 1M+ Excel entries, enabling real-time validation and error highlighting, significantly improving data processing efficiency.
• Migrated legacy systems from AngularJS to Angular 4, enhancing performance, maintainability, and long-term scalability across critical applications.
• Built socket-based real-time solutions for remote execution and probe configurations, improving operational efficiency and system control.
• Led end-to-end design, architecture, and deployment processes while collaborating with cross-functional teams, reducing backend-frontend friction and development cycle time.

Played a pivotal role in government sector projects, leveraging cutting-edge technologies to develop scalable web applications and drive digital transformation.

• Developed government web applications using Microsoft SharePoint 2013, Angular, KnockoutJS, JavaScript, jQuery, HTML, and CSS.
• Led frontend development for E-Filing & Office Automation, enabling paperless government processes and reducing manual paperwork by 40%.
• Designed and launched public portals using Umbraco CMS, improving citizen engagement and reducing support inquiries, enhancing public service delivery.
• Built graphical dashboards for performance monitoring across multiple government centers, enhancing decision-making and operational oversight.
• Rebranded and customized SharePoint UI to align with design standards, improving user experience and consistency.
• Collaborated with backend teams to finalize API contracts and integrations, ensuring seamless system functionality and accelerated development.

Actively participated in a dynamic ongoing trading platform project, developing critical modules and delivering greenfield projects.

• Developed trading platform modules using ASP.NET, C#, Telerik, KnockoutJS (MVVM), JavaScript, jQuery, HTML, CSS, and Bootstrap.
• Developed and delivered greenfield projects, earning commendation from Technical Director (UK) for quality and customer satisfaction.
• Modernized legacy components by integrating Ajax calls and advanced JavaScript-based validations, enhancing system responsiveness and user experience.
• Led end-to-end project development from concept to production deployment, ensuring timely and successful feature releases.
• Collaborated with cross-functional teams to deliver business-critical features on time, aligning technical efforts with business objectives.

Full-stack car rental and sales platform for short-term rentals, leasing, and used car auctions.

Enterprise fleet management system for tracking vehicles, equipment, and assets, improving safety, efficiency, and profitability.

Unified government service platform enabling digital public services through web and mobile applications.

B2B & B2C cryptocurrency payment platform for secure multi-signature wallets and real-time transactions.

Platform connecting businesses with couriers for rapid, on-demand deliveries within cities, enabling same-day delivery, expanded customer reach, and transparency through geolocation tracking and real-time updates.

Simulation platform for collaborative community-based mini-grid planning with real-time energy consumption models.

End-to-end telecom QoS and QoE monitoring system with real-time alarms, fraud detection, and voice quality assurance.

Government digital filing system to enable paperless processes across multiple departments.

Online public service platform for documentation, business registration, and social welfare services.

Export support solution for small & medium businesses handling sales, documentation, and logistics.

Awarded for developing an AI-driven safe driving coach, leveraging telematics data to improve driver behavior and fleet safety.

Recognized as the excellence performer of the year 2015 at Punjab Information Technology Board.

Honored as an excellent performer in the first year of career at Ambosco, demonstrating rapid skill development and contribution.